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RV89 - AI & The Future of Marketing | Meghan Keaney Anderson

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AI and the Future of Paid Social Campaigns

The main issue with that inside of B2B complex B2B with like a sales team and marketing is that what success means. It's very difficult to measure it based on what we call performance marketing or immediate outcome based on an impression. And so, you know, my personal stance on it is like, yes, AI will get there where you can, you can give it some guardrails and it can optimize for a particular metric. But again, you do not want to like turn the lights off and walk away. There's a very important role for people in this to be that editorial oversight"

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