2min chapter

Earn Your Happy cover image

Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business

Earn Your Happy

CHAPTER

The Power of Unity

It's not just similarity. It's something it's shared identity. And that's one of the principles of influence that we call unity. If you can influence so that people are all aligned inside of your organization, that's also going to be a very positive thing for your outcomes. We find after we work with people in these or give presentations at their conferences and so on,. They'll give us a call and say you know, I tried this out at home. And it works on our relationships too. Because sometimes we're just not in agreement on something and it’s a source of constant conflict. So that really makes the relationship better. Mm. Okay. What have you

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