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37. Why does eBay advertise on TV? with Gareth Jones

Future Proof

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Eba

We've got 25 and a half million active shoppers on the platform in the u k. Our objective in two thousand and 19 is to grow another six to seven % in terms of penetration er, so that a hundred of thousands more people magnetize to the platform over the course of the next 12 months. At the moment, consumer confidence is low, and ebe's always been a beacon value. The vast majority of our top line, g m v and our revenues come from brands big and small, selling brand new items and so on the platform. And i suppose where we needed to get to was we needed to re educate people about the reality of that new shopping experience not just the product

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