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Adidas Slumps, Kering Rises, Danone Soars

Stock Movers

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Luxury Brands and Consumer Goods Performance Analyzed

This chapter analyzes the contrasting fortunes of major brands in the luxury and consumer goods sectors, focusing on Adidas's struggles with Yeezy, Kering's unexpected share rise amid revenue drops, and Hermes's challenges with overvaluation. It also discusses Danone's strong sales driven by health trends, particularly in high-protein products, while addressing setbacks in the water category.

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