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Episode 664 | The Challenges of Horizontal SaaS, Adding Services to a SaaS, and More Listener Questions

Startups For the Rest of Us

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Niche Strategies in SaaS

This chapter highlights the significance of niching down in the SaaS market, showcasing how focused targeting can enhance product differentiation and customer engagement. It explores effective strategies, including content marketing and subscription revenue models, while advising startups on maintaining focus amidst potential distractions.

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