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Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M

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The Sweet Mastermind in Las Vegas in March 23rd and 24th

i think there's that ability for dynamic custom creative to be spun up i even saw a guy yesterday he took a picture of a screenshot and he got it down to like 0.2 megabytes so he took a file that was seven megabytes down to like 20 kilobytes then he got ai to render to punch up the image. whitelisting has been very big for us if you're not running those kind of funnels  we've just got so much content coming through but um that's been really successful for us. It's almost like our attention has moved on to ad testing simply because we're struggling with things like targeting and interest hacks and creating like a million ad

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