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Masters of MEDDICC - How to build a sales team ready for battle with Richard Dufty - Episode #12

MASTERS OF MEDDICC

CHAPTER

How to Communicate Your Belief to Your Team

Richard Branson: You can't make someone believe, but what you can do is demonstrate perspective and help them see. "I think I've sometimes claimed that I created a word called velocetization," Branson says of his company's culture. He reminds people how far they have come since he joined the firm four years ago. 'We're always going to get better,' Branson adds.

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