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S03.EP05 - Branding for Start Ups & Founders

JUST Branding

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The Purpose, Beauty and Simplicity of Your Business

Jacob MacIntosh is the founder and CEO of digital design company, kat. He says that his approach to work is grounded in three key values: purpose, beauty and simplicity. Is there a statement you can make about what your brand stands for? Share your thoughts with us on Twitter @CNNOpinion.

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