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2min chapter
Ray Nicholson, DJ Cassidy & Chicken Salad?
Who? Weekly
The Role of Authenticity in Celebrity Brand Collaborations
This chapter examines DJ Khaled's viral ice cream freezer moment, highlighting its authentic approach to brand partnerships. It speculates on the potential impact of such genuine interactions on the future of celebrity marketing and sponsorships.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode