How Vayner3 Is Guiding Brands into Web3 | Avery Akikineni, President @ Vayner3 | #151
The Milk Road Show
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The Community Led Growth Side of Web3 Native Brands
Vayner: I think every brand will need to be leveraging this sort of digital first reality to create digital first products. And then I think it also offers enhanced brand storytelling and sort of like earn potential which can enable some of the stuff we were just talking about. The third use case I'll talk about is net new business models. If you look at Roblox, they're just thriving economy based on Robux. That's a pretty significant departure from how previous generations have grown up right. You know kids don't want toys for their birthday anymore. They want Robux so they can buy a digital thing. So do you see large companies eventually doing this? Vayner:
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