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Ep29: Turning Content Teams into Unstoppable Creators; w/ Danielle Dafni, Founder and CEO at Peech — Product Market Fit podcast
Product Market Fit
The Future of Content Marketing
Peach has an internal product roadmap. Do you allow customers to vote on product features or do you have a public roadmap that you share with customers? So I think paid campaigns to be specific personas and also kind of a BDR and take leads from the product itself, which rely on organic and social media, etc. This is actually what we have now, this is actually working. We didn't start it yet with the BDR because we have lots of leads. But one of the things that we are trying to figure out here when it comes to marketing and content marketing is to understand how exactly this new content marketing looks like.
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