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You Have to Lead With Your Hypothesis
We lead with our hypothesis. Your customers are usually telling you what they want or don't want. Just go with what the people want. And that requires you to be lo ego loromans. There is one cavier, which is the every now and again, people don't know what they want. But there is a time and place for that as well. In you tubes, sometimes just, you have this idea,. No one's asked for it, but you just tink, oh, that's a good idea. I'm going to try it. And you'll very quickly realize if it's the right thing to do.