20min chapter

The Game w/ Alex Hormozi cover image

I Reverse Engineered the Perfect Business | Ep 614

The Game w/ Alex Hormozi

CHAPTER

Creating a Competitive Mode and Increasing Stickiness

This chapter explores how companies like Amazon have established a competitive mode around them and dives into the nine C's of recurring revenue to increase customer stickiness. They discuss strategies such as controlling the money flow, cause-related associations, contracts and communication, and the value of diversifying the customer base.

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