
Content as a service, with Mike Ebbers
B2B Growth
00:00
The Need to Stray Away From Call to Actions
Focus on content that makes people feel seen, heard and understood. People don't like being sold to in general. Cutin types of situations are what bring people out of the wood works. A to themte is very powerful. And it took a little bit of like, ok, should i just focus on my product? I do skits of, like, real world scenarios, just exaggerated, or whatever, till i get there.
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