The Buyer's Journey: How It's Changed

Marketers need to understand the buyer's journey in terms of like problem. We're talking about 50% of your market which are problem unaware, then you have people who are ready to take an action. So we need to create systems where we can capture that demand. But creating brand new demand is super super important and one most people completely miss as well. The best way to attribute for dark social is literally just to ask when they come on a phone call, just to ask them like, how did you hear about me?