4min chapter

Curious Minds at Work cover image

CM 225: Annie Duke on Knowing When to Quit

Curious Minds at Work

CHAPTER

Deals Go Better if We Can Get Executive Alignment and You Bring in Executive From Your Side

Every minute that sellers spend on a deal that's unwinnable is a minute they can't spend on a new deal. If the thing you're pursuing isn't worthwhile in comparison to the other things that you could be spending your resources on then what's happening is that by not quitting you're costing yourself so much because you're not letting yourself switch to those things that really are worthwhile. This pokes a hole in something that that kill criteria really help with I think that intuitively we really think that if you quit something it's gonna slow your progress down or stop it altogether and while that's true of the opportunity that you might be pursuing like a particular lead in sales  it's

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