4min chapter

Sharp Tech with Ben Thompson cover image

GPT in 2023: A Marriage with Microsoft, The Bull and Bear Case for Google, Compute Questions and More

Sharp Tech with Ben Thompson

CHAPTER

Is TV Advertising Saying Stronger Than People Think?

YouTube can charge advertisers far more money because of their ability to target each individual viewer. Google knows that I'm a balding Mormon with a soon to be six kid family who needs a minivan and likes to drink sparkling water. It won't happen overnight, but Google's increase in ads in advertising revenue per viewer will be profound.

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