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The Importance of Strategy in Marketing
Most of my career was in sports entertainment. I kind of fell in love with the storytelling and the first part of marketing that I more fell inLove with. But a lot of that is strategy and then you have teams that will more run that execution of it once it's developed. And I'm really lean to the strategy side most. So you see you look for the puzzle and ways to bring people and ideas and stories together to solve that puzzle.