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11min chapter
724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
The Evolution of AI: From Machine Learning to Generative Innovations
This chapter explores the shift from traditional machine learning to generative AI, highlighting its historical context and impactful applications across various sectors. It discusses how companies, particularly in the home improvement and consulting industries, are leveraging AI for enhanced personalization and customer experiences. Emphasizing the importance of data ecosystems and the challenges around privacy, the chapter envisions a future where established brands can become pivotal data hubs within their industries.
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