PPC Masterclass on ACOS, TACOS, CPC, and Top of Search with Expert Pat Lum
Firing The Man
00:00
How to Reduce Your B2B Price
Patrick: I recently attended a sales training session. He starts every session by saying, okay, who's got a win? And remember, no win is too small. Let's see what you can do. Pat: The first couple times you do it, people are not going to be used to it. But over time, they will learn to enjoy calling out these moments. Patrick: Priming with teams does appear to work.
Transcript
Play full episode
