3min chapter

Firing The Man cover image

PPC Masterclass on ACOS, TACOS, CPC, and Top of Search with Expert Pat Lum

Firing The Man

CHAPTER

How to Reduce Your B2B Price

Patrick: I recently attended a sales training session. He starts every session by saying, okay, who's got a win? And remember, no win is too small. Let's see what you can do. Pat: The first couple times you do it, people are not going to be used to it. But over time, they will learn to enjoy calling out these moments. Patrick: Priming with teams does appear to work.

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