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PPC Masterclass on ACOS, TACOS, CPC, and Top of Search with Expert Pat Lum

Firing The Man

CHAPTER

How to Reduce Your B2B Price

Patrick: I recently attended a sales training session. He starts every session by saying, okay, who's got a win? And remember, no win is too small. Let's see what you can do. Pat: The first couple times you do it, people are not going to be used to it. But over time, they will learn to enjoy calling out these moments. Patrick: Priming with teams does appear to work.

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