2min chapter

The Next Big Idea cover image

SENSES: Gretchen Rubin’s Guide to Getting Out of Your Head and Into the World

The Next Big Idea

CHAPTER

Retro Nasal Olfaction

"This is new information for me that we can smell through the inside of our mouth. Now I like that a lot." " retro nasal olfaction" means combination of taste and smell. We've had people crossing oceans on wooden sailboats, risking life and limb, just to get pepper and salt from the east. Back in the day, if they had seen that people were walking through a fast food restaurant and just like grabbing up as many packs of salt and pepper as they wanted, they would have been right for free," he says.

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