Episode 29: James and Per ride the jam carousel
UX Podcast
00:00
How to Optimize Your Website for Conversion Rates
You want people off your start page as soon as possible, basically. You don't want the user to try to do that themselves. So I think it's a very natural thing to give one clear selection on that particular spot on the start page. And we did a comparative study where we used both eye tracking and AB testing at the same time. This is our way of trying to offer that.
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