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The End of Advertising

People vs Algorithms

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Navigating AI and Creativity in Writing

This chapter delves into the evolving roles of creativity in tech firms versus traditional advertising agencies, emphasizing the shift towards major tech companies. It explores the impact of AI tools like ChatGPT on writing skills, highlighting generational differences and concerns regarding the decline of traditional writing practices. The discussion includes the cognitive implications of AI use, societal reactions, and potential changes to educational approaches in the context of AI's influence on communication.

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