Inside the Strategy Room cover image

154. The Committed Innovator: Working with start-ups

Inside the Strategy Room

CHAPTER

Why Are Your Companies and Funds So Interested in Israel?

Strauss: Israeli startups are characterized in their rapidness. They're very eager to succeed. It's also an opportunity to leverage the Israeli part of Strauss towards other geographies that we're active in. The technology works, it's deep tech and it actually works, which is an advantage over many markets.

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