Measurement Do's and Don'ts for Brands Selling in EU + Shopify Markets + D2C Risk Assessment
Conversion Tracking Playbook
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How to Address Uncertainty in Europe?
In Europe, almost globally we're all facing a amount of uncertainty. What I also notice is that these big retail chains in Europe are doing the same. But what really bothers me is that the D2C brands or brands that are now selling D2C aren't doing that much of that. They are like, hey, it's online. It's supposed to be easy. Don't put all of your eggs to a single basket.
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