S3 Ep5: Four of Fintech’s Most Disruptive Companies, with Simon Taylor
Fintech Takes
00:00
The Importance of Behavioral Psychology in Apps
The best thing you can do with a pension is just default opt-in everybody, because then there's no cognitive load. And those nudges and all of the behavioral psychology tricks that designers have been using in the past couple of decades to get a doom scrolling are not just key to customer acquisition and engagement in the app. They're key to how customers think about finance and they're key to demographics and ethnographics.
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