Small business owners must learn to harness the human element of their brand. Brands that are going to create the biggest, most valuable brands on earth will do so by harnessing humanity and making it work for them. "The human element is the most valuable element that you can have," he says. 'It costs the least amount of fuckin money'
What's the key to building a billion dollar brand? What's going to give you that edge over your competition? The so-called "gurus" will tell you it's the latest hi-tech silver bullet...that new platform or software that will make everything easy & efficient & will streamline & automate some aspect of your business so that customers will just come rolling in. But that's the true. The key is not easy or efficient, but it costs a lot less money & will make you FAR more. What it is? Listen & find out.