154 - The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside)
The Marketing Millennials
00:00
Scaling the Design Process
The reason I got into marketing is because I get bored really easily. So if I was in finance, it's just the same formulas over and over. At most companies, regardless of whether you have a decentralized or centralized model for your design or creative team, sometimes it sits under marketing. The one thing that's become clear to me over my career is that no matter how much budget a design team has, they will always be catching up. And so I put everything into a table or framework or what have you. That may have come from that education. Maybe I was just always like that. I don't know.
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