The reason I got into marketing is because I get bored really easily. So if I was in finance, it's just the same formulas over and over. At most companies, regardless of whether you have a decentralized or centralized model for your design or creative team, sometimes it sits under marketing. The one thing that's become clear to me over my career is that no matter how much budget a design team has, they will always be catching up. And so I put everything into a table or framework or what have you. That may have come from that education. Maybe I was just always like that. I don't know.
How much time do creatives actually spend creating?
Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.
She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.
Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!
0:00 Intro
2:08 Lessons from Computer Science
3:10 Scaling a team
5:45 Alignment is Key in Marketing
12:00 Do You Tie Outcome Results to a Creative Team?
14:03 Design Ops
22:08 A Marketing Hill to Die On
25:40 Words of Advice
29:44 Contact Us
Follow Amrita:
LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com