12min chapter

Social Media Marketing Podcast cover image

TikTok Updates for 2025: What Marketers Need to Know

Social Media Marketing Podcast

CHAPTER

Evolving TikTok: The Shift to Longer Content

This chapter explores TikTok's strategic transition towards promoting longer video formats to boost monetization for creators. It discusses new upload limits, the switch to horizontal video, and the necessity for engaging narratives to maintain viewer interest. Additionally, it highlights the potential for YouTube creators to adapt their content for TikTok's evolving landscape.

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