YouTube is so good these days, it's really genuinely hard to find an actually bad product. You arrive and you're like, I need to make a video that somehow gets views and stands out. If you just show up with the same, it's good. People aren't gonna watch it and click it. So you need to find something that you can latch onto and pull that down. And people will click that video. But they might not stay because you can't necessarily deliver on that. We'll get to that.

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