E-Commerce Marketing School - Part 2 - Segmentation

Nikki: One of the biggest or easiest segmentations that will have the biggest impact is going to be did not open. Change out the subject line, reset it to those who didn't open it and see what you got. Now, if this episode interested you, we also chatted with Steve from the customer success team. And he went over how to really understand your customer's purchase history and data from the holidays to identify how to better market to them in 2023.