Malcolm gladwell was influenced by le ross and paul nisbet, who were sose of psychologist university michigan. They had studies and they had stories, and they interweaved them. And i think that is an example of him taking somethng that was working in the spy gonra, adding it to the lee ross and napaul nisbit approach, and applying it to create original new yorker pieces. Almost every non fiction book uses this approach, where they interweave stories and studies.
Ron Friedman, an award-winning social psychologist who specializes in human motivation. Ron has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for some of the world’s most successful organizations. Ron's new book is Decoding Greatness: How the Best in the World Reverse Engineer Success. In this conversation, Ron shares how using reverse engineering helps to master new skills faster.
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