This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

10 Proven Ways to Build an Audience [Special Episode] (370)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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How to Find Your Guest Starring Role

The former CMO of a small startup company that did fairly well. He says finding his guest starring role in at CMI helped propel him to start to get the halo effect. "Use your juice" is an advice he learned from one of his really good friends, Mike Weiss.

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