Social Proof Is a Really Powerful Nudge

i targeted reddit users who had some sort of interest in marketing based on the type of sub redits that they were subscribed to. I spent around a hundred dollars on each of these ads, and in total, about 300 thousand people saw the ad. When redit visitors saw the social proof add they were nine % more likely to click the ad and actually listen to the podcast. For every five dollars spent, that social proof version would drive an extra 20 subscribers to the pod when compared to the control version. That's a pretty impressive improvement, considering i only changed the image in this at social proof is a really powerful nudgeThat seriously improved the effectiveness of my communication and advertisements with fairly little