Scale the Versus Sustainable Business

i'm reminded of that here, because, you know, scale the versus sustainable business. The whole thing here is, this is a land rush. And and when you shift from scale to sustainable business, what you're saying is, we're no longer going to be willing to lose money in order to get market share or brand equity. That's the idea. i think the other thing that flicks missus out on, specificly as a company,. that other companies have to their advantage, is this idea o that we're not trying to build out big franchises.