13. Varo Bank - Staying curious ft. Carolyn Feinstein
Fintech Marketing Podcast by 11:FS
00:00
The Story of the Varobrand Up Funnel
verel has just started telling the story of the varobrand up funnel. It's early days, but we're very excited tthe impact of being a much more meaningful part of the conversation in this category. The strategy is really that russ will be part of a constellation of voices who are influential and important to the customers we seek to serve. I think if there's one really important thing that i have learned overtime as a marketer, it is that there is nothing that you can ever say as a company to your customers that will be remotely as important as something that some one who is uniquely influential to them has to say.
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