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Substack
I think it's got potential to turn a mailing list into a community as a kind of a clever idea. But I think what's going to happen with Substack over time is you have the fear of people unsubscribing because the newsletter is not intelligent enough or not insightful enough. That is a fear that I think drives performance. At Bloomberg, it really felt like even though we had a big audience, stories were sort of fighting for a spot on the homepage or on social to be valuable. Whereas for the newsletter, every piece matters.