I think it's got potential to turn a mailing list into a community as a kind of a clever idea. But I think what's going to happen with Substack over time is you have the fear of people unsubscribing because the newsletter is not intelligent enough or not insightful enough. That is a fear that I think drives performance. At Bloomberg, it really felt like even though we had a big audience, stories were sort of fighting for a spot on the homepage or on social to be valuable. Whereas for the newsletter, every piece matters.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode