4min chapter

My First Million cover image

Fyre Festival's Billy McFarland Tells Us His Next Move, Lessons Learned In Jail, and More

My First Million

CHAPTER

The Brand Value Is There

"I think no matter what success or failures I find along the way and tech like until I execute," he says. "The brand, baby. The brand is going to carry the way." He's launching a new company called 'pirate' that will help him fund his plans for virtual reality technology. "'P Y R T dot com Billy,' it's P Y R T.' It's actually how we're trying to fund our pirate collective"'

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