
120 - Switching from Sales-Led to Product-Led Growth | Dave Rigotti
GTM Live
00:00
Are You a Product Lead?
At what point do you think you can be a product lead motion? And when do you being more of a demand or a b m led motion? Is it the same kind of thing, like, under a certain value you can be product led? Or have you seen other other aspects too. One thing that's come up in all the conversations i've had is, who owns in product? You know, im being product lead, you have a new marking channel. These are channels that marketing has trodiusly owned. So who should own that marketing product?
Transcript
Play full episode