
Jafar Owainati, Founder of Loopio ($200M+ Raised) | How to Start your Second Startup
A Product Market Fit Show | Startup Podcast for Founders
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The Role of Market Size in the Compensation Space
I think the compensation space, the TAM is massive. Like you can just add an ancillary because we talked a little bit about all the different pain points in compensation. As you evolve as a company and a product, you can always introduce sort of those new products, add-ons, modules, whatever you want to call them and expand your TAM over time. And I think for me, like, I personally don't worry about addressable market. If your market is a billion dollars, like forget it, it's fine. You're good. You're gonna figure it out. We did that for maybe six months, 12 months started going towards this path. And then at one
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