Harnessing AI in Marketing: Strategies and Innovations

Are you wondering how the latest tech in AI is shaking up marketing?

It's no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up.

What specific AI tools are marketers using right now? How exactly are they enhancing their strategies with this technology?

Join us as we dive into these questions with David Berkowitz, an experienced marketer and the founder of the AI Marketers Guild. David is on the cutting edge of using AI in marketing, and today he'll break down the complex world of AI into practical strategies that real businesses are using to get ahead.

AI in Marketing: Unpacked host Mike Allton asked David Berkowitz about:

✨ Current AI Tools and Uses: Discover what AI tools are currently popular among marketers and how they are applying them to real-world campaigns.

✨ Benefits of AI in Marketing: Learn about the tangible benefits that companies are achieving by integrating AI into their marketing strategies.

✨ Navigating AI Trends: Get insights into the future of AI in marketing and tips on how to stay ahead of the curve with upcoming technological advancements.

Learn more about David Berkowitz

• Connect with David Berkowitz on LinkedIn
• Connect with David Berkowitz on X

Resources & Brands mentioned in this episode

• AI Marketers Guild
• Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
• AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino
• Neuralift AI
• AI Needs Breaks Too! by KitKat
• Rethink shares secret sauce behind Heinz AI campaign that won at The Drum Awards Festival
• Beck’s uses AI to create, and advertise, a new beer in experiment for future use cases
• Magai
• Dan Sanchez, My Showrunner
• Katie Richman
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-in-action-todays-biggest-trends-in-marketing-innovation-with-david-berkowitz/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

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