2min chapter

How to Win podcast with Peep Laja cover image

Identifying your company's leverage with SmartAsset's Brian Bourque

How to Win podcast with Peep Laja

CHAPTER

How to Monetize at Scale

If you want scale, you have to go to these mass market media channels. You're competing with brands who aren't trying to get an explicit return on their dollar. The New York Times doesn't care if you're selling widget A or widget B as long as you can afford to pay their rates.

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