Brief: The Cult of Crossfit
Conspirituality
00:00
The Sacred Covenant: CrossFit's Business Model and Its Downfall
This chapter explores the distinctive business model of a notable figure in the fitness industry, focusing on their balance of capitalism and community engagement. It reveals how alliances with small businesses fostered gym owner success, while also addressing the sentiment of betrayal felt by former gym owners as the brand evolved under new ownership.
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