Microsoft's Strategy for the Future of Xbox One

"I can now see that we've got games coming every quarter that I think will surprise and delight our customers. We still have to deliver on the creative," he says. "These games cannot continue to ship this way it's unacceptable, especially if you're spending a large amount of money." Xbox is not trying to build the one game to rule them all but rather create its own brand which hopefully will end up being a strength", adds Microsoft chief executive Satya Nadella.

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