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Membership and Courses With Sean McCabe

Post Status Podcasts

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How to Price a Course?

When you start a business, the first thing to do is think about pricing. You don't necessarily need to price competitively with the market. That's what i did with my first course. Every other hand lettering, drawing letters course that i saw at that time in 20 13, 20 12 was around 29 dollars. I launched for 299 dollars, ten x the price. How can, how can you possibly do that? Well, it's because my value proposition was different. Everyone else was sell selling how to draw letters. I was selling how to make a living as a hand lettering artist.

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