Hershey vs Mars - A Chocolate Rolls Royce | 5
Business Wars
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The Rise and Challenges of Reese's Pieces
This chapter explores the creation of Reese's Pieces and the challenges faced by Hershey's team in 1977 as they navigate initial success and declining sales. Amidst competition from M&M's, the narrative focuses on the urgency to innovate and maintain market relevance in the candy industry.
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