2min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The LIV/PGA Merger: What Can Brands Learn? (379)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

PGA Tour and Live: An Alliance Ending Golf's Bitter Fight

The New York Times reports that the PGA tour and live golf have agreed to an alliance. The deal is expected to transform the sport, executives announced on Tuesday. What do you make of the deal? I'd love to get your take on it.

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