Driving Conversions: App Downloads vs. App Usage

In this episode, hosts Chuck Moxley and Nick Paladino chat with Scott Smith, product director of Organic Growth & Discovery at FanDuel about optimizing mobile experiences for consumer engagement. An expert in mobile optimization, Scott shares his thoughts on the evolving landscape of digital marketing, the challenges of mobile app optimization, and strategies to enhance user experience without increasing complexity. 

Listeners will learn:

• The importance of reducing anxiety and friction at every stage of the customer journey, from discovery through conversion.
• Why a great mobile web experience often trumps an app, despite what executives may think.
• How quantifying friction through data analysis is crucial to get buy-in for digital experience improvements.