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8min chapter
Clicks to Conversions: Optimizing the mobile user experience with Scott Smith of FanDuel
The Frictionless Experience
Driving Conversions: App Downloads vs. App Usage
The chapter delves into the impact of loyal customers on conversions, advocating for a focus on earning app downloads over app usage. It also touches on enhancing user experiences on mobile web and reducing friction in customer journeys, with a spotlight on sports betting industries.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode