Agents overcomplicate their tech stacks

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Technology isn’t the magic bullet most real estate agents think it is—that’s why this conversation matters.

We’re joined by David Voorhees, a real estate agent with more than 500 homes sold and the executive director of Labs at Keller Williams Realty, LLC. For the past eight years, David has spent his days interviewing top agents across the country, studying how technology helps them make more money and serve their clients better.

David came into real estate after working in the Las Vegas nightclub scene. His experience taught him how to build trust fast, and he still carries these skills into open houses, database growth, and referral-driven business. Early on in his real estate career, he found himself at the center of Keller Williams’ technology evolution, helping shape tools by starting with models and systems, not shiny objects.

In true MREA fashion, this conversation brings us back to the fundamentals. David breaks down the Four Laws of Lead Generation, why most agents overcomplicate their tech stacks, and how a clean, well-fed database can outperform almost any new software. We also dig into AI as a practical thought partner, how to audit your current technology, and why the solutions most agents are searching for are already sitting in their database.

If you’ve ever felt overwhelmed by real estate technology, this episode will simplify the path forward and give you a clear framework to run your business with confidence.

Resources:

• Keller Williams Technology page
• Listen to an episode featuring Lauren Lucas on Automation and AI
• Email David Voorhees at david.vorhees@kw.com
• Get Weekly MREA Notes
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin
• Instagram

Produced by NOVA

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