What Are the Best Practices?

The people that give the advice on where the best practices come from, either are giving you the advice and never execute in real life. So they put up a nice, theoretical, beautiful diagram that you can put in your power point slide, and then you spend six months implementing it,. And it completely crashes and burns because no one's tested it in reality. Think about marki onimation, and how much email nurtures still exist to day because of how marketing automation vendors taught you to do o capture and email address pushed you through email nurtures like e-mail nurture. There needs to be at some point in the world a firm or a source of information that is more objective, that